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Bergen County Hijacks NewBridge Services' Good Name

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NewBridge Services Claims Bergen County Seized Nonprofit’s Name for Regional Hospital

Wednesday, October 11, 2017
The 54-year-old nonprofit NewBridge Services, Inc. is contesting Bergen County officials’ renaming of Bergen Regional Medical Center to ‘New Bridge Medical Center’ earlier this month.

NewBridge Services, which provides counseling, housing and educational programs to 10,000 people a year in Morris, Passaic, Sussex, Hudson and Bergen counties, is demanding that Bergen County change the name of the hospital in Paramus. NewBridge Services has been using the name for 20 years.

“It is abhorrent that the County of Bergen, as a public entity, has participated in victimizing a charitable organization by this obvious attempt to take advantage of the good name they have developed,” attorney Robert H. Oostdyk, Jr. wrote on behalf of NewBridge in a cease and desist letter sent to the Bergen County Improvement Authority on Oct. 5. “Your use of the name ‘New Bridge’ is nothing short of a direct infringement on its rights.”

Bergen Regional Medial Center’s new name comes in the wake of new management of the hospital.

“NewBridge Services has a common mission, geographical area and program offerings with the Paramus hospital, but we should NOT be sharing a name,” NewBridge CEO Robert L. Parker said. “Already the name duplication is causing confusion amongst people seeking help and our service partners, Parker said.  “Our greatest concern is that it will hinder residents’ access to care.”

NewBridge is fully committed to protecting the name it has used and that clients have known for 20 years, Parker said. The nonprofit is asking area residents and supporters to contact Bergen County Executive James Tedesco III (email: countyexecutive@co.bergen.nj.us; phone: 201-336-7300) and voice concerns about how the hospital’s name choice could cause harm to some of northern New Jersey’s most vulnerable residents.

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About NewBridge

NewBridge Services, a 501c(3) nonprofit, is a premier provider of counseling services, housing and educational programs in northern New Jersey serving nearly 8,000 adults and seniors last year alone. NewBridge treats mental illnesses and addictions; teaches skills for coping with stress, grief and challenging relationships; builds and manages affordable housing; offers school-based programs that teach children and adolescents resiliency skills for healthy emotional development; helps young adults succeed in their education and prepare for careers; and supports seniors so they can remain independent. Throughout its more than 50-year history, NewBridge has remained true to its mission of bringing balance to people’s lives by tracking shifts in communities’ needs and providing innovative, effective programs to meet them.

© 2018 Newbridge Services. E-mail And Voicemail Cannot Replace Counseling.